Demographics, Pi-nt

How could I illustrate the possibilities of demographic profiling to an audience of my colleagues? Hmmmm. Some of them, I imagine, might not even know what demographics are. How could I get through to them? And then it clicked. I'd use TV.

Shameless


Last of the Summer Wine


Cold Feet.


That'll make it easy for them to comprehend. Perfect! After stroking my white cat, strolling menacingly around in my subterranean bunker, and generally cackling at my own evil genius, I texted Kate about going for a pint. At Pi.

"Pi-nt?"